dreXeL's Blog
Thoughts, Musings, Ramblings, Etc...
Hinageshi
Hinageshi
A woman in traditional geisha attire is turned away from the viewer, her hair adorned with red poppies. A bird perches nearby, surrounded by vibrant red poppies.
Ring’s End
Ring's End Website
Project: Create a Home Depot-style website for a large hardware/DIY store chain in New England.
This was a massive project with many, many pages, icon sets, and interactive elements like maps, a chat feature, & a geolocator to automatically show the user's local store. As a final gift, since they didn't have a Brand book, I created a Style Guide for them to use going forward.
AI + PS Photo Enhancement
AI + PS Product Photo Enhancement
Project: Create a holiday image with new bag. Include products.
Image 1: The owner of the company gave me a photo of the bag. She said the logo was on the wrong side so we didn't have any actual bags with the logo in the correct location. So I fixed that with Photoshop. This was going to be a giveaway for Black Friday/Cyber Monday, so I needed to give it a holiday vibe plus add products to it to give it context.
Image 2: I used a photo of an existing bundle of products, along with the original bag photo and uploaded these to AI.
Image 3: I added a prompt and got a decent holiday photo, but it needed better lighting so the bag shows up better, and the products on the right were too dark...and all the text was gobbledy gook and needed to be replaced with the actual product labels.
Image 4: A nice swash of light and all text on product photos corrected with Photoshop.
Posh+Pop Website
Posh+Pop Website
Project: Create a fun, boho, eclectic website for Posh+Pop.
I enjoyed designing this website so much. Probably because I had a ton of creative freedom and I love their products. I had almost absolute creative freedom. All there was at the time was a logo.
Creative Tidal Wave
This logo was a present for a lovely lady who did something awesome for another client of mine. She wanted the logo to be cool and modern and "beachy", and she wanted a starfish in it somehow. Done and done.
Doctors’ Speakers Network
I loved this project. It was for a team of awesome doctors in Silicon Valley who give lectures on nutrition and wellness to corporations like Adobe, Sony, HP, Symantec, Netgear and Samsung. They wanted a brand update and a new website. I had a lot of creative freedom on this one.
Sierra Del Tigre
This client decided to take her land and protect it by turning it into a conservation. It’s what’s called a “cloud forest”, meaning a forest at the top of a mountain so high it’s actually in the clouds.
The views and wildlife and nature are breathtaking. The task was to create a brand which showed in an instant what Sierra Del Tigre is, including all parts of the landscape.
Just working on this logo and website made me want to go to Costa Rica SO BADLY! I should have tried the whole "I think I need to see the place IRL to really be able to get the feel of the brand."
Paw Hills
This client owns a luxury pet spa and wanted a logo that reflected the quality of her brand.
Double Cleanse Duo
I loved doing this. The client was having a sale on a duo of skincare products. There was only one good photo of the bundle together and it had already been used a LOT. So using the plain commercial product images and the help of AI & Photoshop, I created a new photo of the bundle. Then created the sale graphic from that. They were very happy with the result. And the sale did REALLY well.
Spa Posters
Client wanted a small series of posters for a day spa that uses their skincare products in their treatments. They wanted it to be simple, with a photo of one product and a testimonial.
Haunted Yoshino
Haunted Yoshino
Haunted Yoshino is a portrait of a japanese courtesan (oiran) who's haunted within the painting itself. Her red and white makeup is running. She wears bright flowers, hair pins and beads in her hair. Her gaze is direct, a little empty, a little sad. She wears a vibrantly patterned kimono. Acrylic, gouache, paint markers, ink.
Eight Levels of Awesome Infographic
Eight Levels of Awesome Infographic
Project: Create a poster which explains the various levels of success possible at Evolutionary Enterprises, Inc., a deregulated energy company, to be used as information in all offices in the US.
This was an interesting challenge, because there was a TON of information they needed to get onto these posters and into all the offices. But as posters, they had to be aesthetic enough to be displayed in each office and look like art, while also giving the staff a resource for answers to questions about the various levels attainable within the company. Additionally, it had to appeal to the demographic who worked at the company across the US.
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